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Franchise Marketing Manager at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s biggest liquid refreshment company, refreshing customers with over 500 sparkling and still brands.

At The Coca-Cola Company, you can build your career in a challenging and unique environment. They are the biggest producer and distributor of nonalcoholic beverages in the world, selling over 1 billion drinks a day. Unlock your full potential with a future-focused organization that is known and esteemed all through the world.

They are hiring to fill the following positions described below.

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Job Title: Franchise Marketing Manager

Location: Lagos

Job Description Summary

  • Responsible for proposing, developing and implementing marketing plans; researches on and develops pricing policy; recommends sales channels; responsible for product promotion; works with other business partners to deliver business results.
  • Manages within a nominated sub-function or related sub-functions; typically a highly experienced manager who is accountable for budget, policy recommendations, and medium-term planning; decisions tend to be more tactical at the country level.
  • This person will be a key contributor in shaping the relationship and strategic plan development with our partner.
  • They will also have ownership of key Business Unit initiatives and programs required by the WABU Business Plan, to achieve long-term growth objectives.
  • The key means to achieve these goals are the development of diagnostics, strategies, content, and capability within their region of responsibility.
  • They will be required to possess strong project & people leadership abilities to make sure programs are efficiently developed and use strong persuasive selling abilities to inspire our Bottling partners to co-invest and implement with excellence.
  • Lastly, this person will be responsible for managing multiple associates to carry out the above business responsibilities.
  • They will be required to balance governance & engagement throughout the planning and implementation of the business plans; ensuring each associate has an individualized career and development plan to follow and grow.
  • Partner with all key Bottler and local community constituents to assess and mitigate any potential risks related to the programs’ implementation.

People Management & Organizational Development – 30%:

  • Provide Coaching & Development of Direct Reports (MM/SBM/BM/JBM/ABM) in achieving overall business objectives – National & Regional, while ensuring Associate Development continues on-track for capability development and career progression.

Long-Term Market Strategy & Planning – 20%:

  • Develops & Provides Thought Leadership On Portfolio Strategy – based on WABU/Nigeria Portfolio Strategy and Growth Plan – to develop Innovation & RGM Pipeline (Product, Pack, Equipment) to achieve long-term growth.

Educational Requirements

  • Minimum: Bachelor’s Degree
  • Preferred: Master’s Degree – preferably an MBA or Masters of Marketing

Related Job Requirements/ Qualifications:

  • Minimum Years of Experience:  12-15 years within TCCC or Other Global FMCG company with a significant brand consumer/product roles.
  • This is a short term assignment for 11 months. From January 2020

Application Closing Date
10th December 2019.

How to Apply

Interested and suitably qualified individuals should: Click here to apply online

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