Marketing Manager – Stills at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s biggest liquid refreshment company, refreshing customers with over 500 sparkling and still brands.

At The Coca-Cola Company, you can build your career in a challenging and unique environment. They are the biggest producer and distributor of nonalcoholic beverages in the world, selling over 1 billion drinks a day. Unlock your full potential with a future-focused organization that is known and esteemed all through the world.

They are hiring to fill the following positions described below.

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Job Title: Marketing Manager –Stills

Job ID: R-36309
Location: Lagos, Nigeria
Job Type: Full time

Job Description Summary

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  • Responsible for achieving volume and share targets for assigned projects by creating and executing the category management plans; develops category or channel merchandising and promotions strategies with marketing and sales teams; develops sales materials tailored to brand, account or channel; responsible for category analysis and the on-time delivery of promotional materials.
  • The Stills & VEB Marketing Team is a critical link in developing WABU’s Strategic Pillar – Winning with Stills, in line with Coca-Cola’s Global High-Performing Marketing Organization strategy. As part of this team, the position is entrusted to:
    • Participate in the development & execution of marketing strategies & plans for brands in the Stills category to maximize long-term volume & profit flow and increase the long-term value of the brands.
    • Be responsible for Stills Category Brands’ P&L & Brand Health, accountable for delivering GP, DME, Brand Contribution, BLS goals, managing the setup and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
    • Build and nurture the product portfolio for the Stills business
    • Nurture an effective working relationship with Franchises/Divisions/SBUs/SMEs and Global, supporting service units and the Bottler(s) leading to proper development & execution of marketing strategies & plan

Key Responsibilities
Strategic thinking:

  • Work on the development of long term portfolio strategy for the Stills category & brands for the BU. Ensure development & maintenance of brand equity in all initiatives; Participate in SBP process, develop and communicate the Annual Brand Plan in line with the ABP Process;
  • Manage brand as a business in terms of drivers, opportunities and return;
  • Use financial & research insights to make principle-based strategic decisions which benefit the Division;
  • Align strategy (with all key stakeholders, including bottlers) across the Division to ensure value for the system;
  • Maintain the integrity of the brand/trademarks; participate in implementing a robust S&I framework for the Stills categories and business.

Deliver Business Results:

  • Define & monitor marketing DME requirements and proper allocation across the Marketing mix elements;
  • Ensure all brand strategic and tactical plans are consistent with SBU deliverables and business objectives;
  • Actively observe and ensure adherence to quality standards across all brand initiatives across the Stills Business/ Franchise;
  • Ensure advertising executions meet agreed success criteria across Division/SBU;

Category & Product Management:

  • Custodian of the category & product development initiatives – as applicable for the Stills portfolio, including new product development & product re-engineering, in consultation with internal & external stakeholders.
  • Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).


  • 10 years of Brand Marketing experience in an FMCG environment. Experience of managing people will be beneficial
  • Bachelor’s Degree. MBA preferred
  • Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders is necessary.
  • Travel requirements: 20%

Application Closing Date
8th December 2019.

How to Apply

Interested and suitably qualified individuals should: Click here to apply online

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