Advertisement
Jobs

Marketing Manager – Stills at Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s biggest liquid refreshment company, refreshing customers with over 500 sparkling and still brands.

At The Coca-Cola Company, you can build your career in a challenging and unique environment. They are the biggest producer and distributor of nonalcoholic beverages in the world, selling over 1 billion drinks a day. Unlock your full potential with a future-focused organization that is known and esteemed all through the world.

They are hiring to fill the following positions described below.

Top Government Jobs in Nigeria

Not interested in these particular jobs? See other jobs here

Job Title: Marketing Manager –Stills

Job ID: R-36309
Location: Lagos, Nigeria
Job Type: Full time

Job Description Summary

  • Responsible for achieving volume and share targets for assigned projects by creating and executing the category management plans; develops category or channel merchandising and promotions strategies with marketing and sales teams; develops sales materials tailored to brand, account or channel; responsible for category analysis and the on-time delivery of promotional materials.
  • The Stills & VEB Marketing Team is a critical link in developing WABU’s Strategic Pillar – Winning with Stills, in line with Coca-Cola’s Global High-Performing Marketing Organization strategy. As part of this team, the position is entrusted to:
    • Participate in the development & execution of marketing strategies & plans for brands in the Stills category to maximize long-term volume & profit flow and increase the long-term value of the brands.
    • Be responsible for Stills Category Brands’ P&L & Brand Health, accountable for delivering GP, DME, Brand Contribution, BLS goals, managing the setup and day-to-day execution of brand plans, recommending and implementing corrective/adjustment actions up/downside to optimize effectiveness and ensure achievement of targets.
    • Build and nurture the product portfolio for the Stills business
    • Nurture an effective working relationship with Franchises/Divisions/SBUs/SMEs and Global, supporting service units and the Bottler(s) leading to proper development & execution of marketing strategies & plan

Key Responsibilities
Strategic thinking:

  • Work on the development of long term portfolio strategy for the Stills category & brands for the BU. Ensure development & maintenance of brand equity in all initiatives; Participate in SBP process, develop and communicate the Annual Brand Plan in line with the ABP Process;
  • Manage brand as a business in terms of drivers, opportunities and return;
  • Use financial & research insights to make principle-based strategic decisions which benefit the Division;
  • Align strategy (with all key stakeholders, including bottlers) across the Division to ensure value for the system;
  • Maintain the integrity of the brand/trademarks; participate in implementing a robust S&I framework for the Stills categories and business.

Deliver Business Results:

  • Define & monitor marketing DME requirements and proper allocation across the Marketing mix elements;
  • Ensure all brand strategic and tactical plans are consistent with SBU deliverables and business objectives;
  • Actively observe and ensure adherence to quality standards across all brand initiatives across the Stills Business/ Franchise;
  • Ensure advertising executions meet agreed success criteria across Division/SBU;

Category & Product Management:

  • Custodian of the category & product development initiatives – as applicable for the Stills portfolio, including new product development & product re-engineering, in consultation with internal & external stakeholders.
  • Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).

Requirements

  • 10 years of Brand Marketing experience in an FMCG environment. Experience of managing people will be beneficial
  • Bachelor’s Degree. MBA preferred
  • Has worked most of his/her career in a collaborative working situation, in which different viewpoints from a range of stakeholders is necessary.
  • Travel requirements: 20%

Application Closing Date
8th December 2019.

How to Apply

Interested and suitably qualified individuals should: Click here to apply online

Also, Apply for Federal Government jobs in Nigeria Here:

Not interested in these particular jobs? See other jobs here

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button