Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank of Nigeria

Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank of Nigeria – Here are the requirements and how to apply for the position of Senior Marketing Services Coordinator (Media Planning and Buying) in the ongoing First Bank of Nigeria job recruitment.

Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank of Nigeria – About Position

First Bank of Nigeria Limited (FirstBank) is Nigeria’s biggest financial services company by total assets and gross income. With over 10 million customer accounts, First Bank has more than 750 branches offering a broad range of retail and corporate financial services. The Bank has worldwide presence via its subsidiaries, FBN Bank (UK) Limited in London and Paris, FBNBank Ghana, FBNBank DRC, FBNBank Guinea, FBNBank Gambia, FBNBank Sierra-Leone and FBNBank Senegal, and also its Representative Offices in Johannesburg, Beijing and Abu Dhabi.

They are hiring to fill the following position described below.

Job Title: Senior Marketing Services Coordinator (Media Planning and Buying)

Ref No: 20000037
Location: Lagos
Organization: MD/CE Directorate
Schedule: Regular
Shift: Standard
Job Type: Full-time

Job Responsibilities

  • Manage media advertising budget of over N750m
  • Look at the bigger picture to the bank’s media investment
  • Be the best media negotiator in the market achieving more with less
  • Identify the best mix of media channels to deliver an advertising message to the target audience using research data to ensure maximum exposure for the available budget
  • Analyze and research target audience’s character, purchasing and media habits
  • Maintain contacts with media owners, ensuring statistics, circulation and viewing figures are up to date
  • Adjust media schedules in response to the latest audience figures as well as product movements, manage budgets and update stakeholders on the effectiveness of campaigns
  • Present media proposals, including timings and cost breakdowns, helping stakeholders to reach a final decision about their future advertising strategy
  • Appropriately time media activities, based on usage patterns and seasonal factors
  • Optimize advertising mileage from media buy that contribute to the implementation of group marketing objectives
  • Monitor owned outdoor sites across the country and ensure group campaigns are displayed inline with contracts signed
  • Conduct analysis to measure ROI on bulk buy and out-of-home deployments, preparing monthly reports on advertising spend across all ATL channels.
  • Lead effort to use bank buildings and other owned properties for advertising
  • Contribute to the development, implementation, and review of the Group’s corporate communications strategy, in accordance with the Group’s overall strategic plan
  • Maintain the Security of all Information entrusted to the staff
  • Comply with the principles and policies in the Information Security Handbook

Job Requirements


  • Minimum Education: Mass Communication/marketing or related disciplines

Minimum experience:

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  • 6-8 years’ work experience
  • Strong knowledge of media planning and monitoring software and tools
  • Ability to work with minimal supervision

Ongoing Recruitments You Can Also Apply For Here:

How to apply for Senior Marketing Services Coordinator (Media Planning and Buying) at First Bank of Nigeria

Interested and suitably qualified individuals should: Click here to apply online

Application Deadline

  • Not Specified

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